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  • HOW April 2008 Issue

  • E-Book
  • By HOW Magazine Editors
  • This hefty, 220-page issue (HOW's April 2008 Issue) features nearly 300 of the year's top print and interactive designs, including feature articles on the Best of Show winners in the International Design Awards and Interactive Design Awards, plus profiles of 16 Outstanding Achievement winners.

    AWARDS
    International Design Awards
    Annual Reports, Brochures, Covers, Editorial, Environmental Graphics, Illustration/Photography, Invitations/Cards, Letterhead, Logos, Miscellaneous, Packaging, Posters, Print Advertising, Student Work, 3D Objects

    Interactive Design Awards
    Business-to-Business Websites, Consumer Websites, Games, Kiosks, Miscellaneous, Self-Promotional Websites, Student Work, Web Advertising

    FEATURES
    Poster Children
    A series of iconic street posters for a Montreal concert promoter grabbed attention from music lovers and also from our judges. Get the story behind this Best of Show winner in HOW's International Design Awards.

    Escape from Milkatraz
    Betcha never thought an online game that teaches moms and kids about the health benefits of a dairy product could score Best of Show honors in our Interactive Design Awards.

    COLUMNS
    Understand Your Interviewer
    You wouldn't take the same design approach for different audiences. Likewise, you should tailor your portfolio to the person you're presenting it to. Here's how.

    How Much Should You Charge?
    How does your hourly rate compare with other designers'? Our new survey reveals the numbers, and our experts tell you how to set prices for your design work.

    Nailing the Punch Line
    There are many lessons creatives can learn from stand-up comedy, and not just how to goof off during meetings. At a Chicago ad school, it's part of the curriculum. Find out why.

    Book Deal
    Buyers do judge books by their covers, and design has enormous influence on a title's success. Take a look at where book design is headed.

    Power Lies Within
    Learn how design firms are using technology to manage employee and client communications, and see whether a wiki might be right for you.

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