In HOW's August 2007 Issue, explore what's next for design and designers! Our experts—including Debbie Millman, Cameron Moll, Stefan Sagmeister, Bruce Sterling and Tucker Viemeister—offer insights and predictions.
FEATURES
2025: A Design Odyssey
We consulted industry luminareis to get their projections of what design, designers and designing will be like in 2025. From the clients you'll work with to the tools you'll use, here's a glimpse of what you'll be doing less than two decades from now. Hint: It's all gonna be cool.
Generationally Speaking
In the very near future, two demographic groups at opposite ends of the spectrum will be the largest global market forces -- and designers' most important targets. Find out what makes the Boomers and Gen Y kids tick, and how to reach them.
Great Expectations
What makes Paul Rand's work classic? And what will tomorrow's designers have to say about the work we're creating today? Ric Grefe and Steven Heller weigh in on what makes design timeless.
The Office of the Future
Get a preview of what your workspace will look and feel like in the not-too-distant future: flexible, comfortable and ideal for creativity.
Small [Medium] Large
Already, designers are creating content for a whole range of new media, from cell phones to massive video walls. Get the knowledge to tackle the exciting new digital projects that are coming your way.
For the Greener Good
Designers are uniquely positioned to use their skills to create a healthier, more sustainable world. But that's not a vision of the future: Here are the steps you can take toward a greener practice -- today.
COLUMNS
Plotting Your Course
Get your professional life on track with expert advice on creating a killer career.
Measuring Design
Designers in Britain are answering the million-dollar question: How does design influence the bottom line?
City Slicker
Noted agency Hornall Anderson Design Works wows clients and staffers with a massive new Seattle workspace.
Sorting Though the Stock Pile
Practical advice on managing your library of image and data files.
Menu-Driven Design
Get some tasty strategies for visually presenting the special of the day.
Beg the Question
Apply design thinking as a way to reinvent your personal life.
Suite Talk
Go under the hood of Adobe's comprehensive Creative Suite 3.
HOW August 2007 Issue
