The Designer's Good Business Guide: Find good clients. Create good work. Make good money. Do good deeds. HOW's Business Annual (HOW's December 2007 Issue) is packed with real-world expertise, advice and strategies for smartly managing your design firm, department and career.
FEATURES
Start Smart
Thinking about starting your own design shop? Designers who've done it (and business experts) tell you everything you need to know, think about and plan for, so you can start up for success.
Acing the Pitch
The author, a design veteran himself, offers up a play-by-play plan for preparing and delivering a winning new-business pitch.
Better Measures
Befuddled by your firm's balance sheet? If you're not paying attention to the numbers, you're likely not as successful as you can be. We've got 9 financial measures that'll easily boost your bottom line.
'Til Death Do They Part
The collaboration between Charles S. Anderson and French Paper Co. has yielded 20 years' worth of iconic design. Find out how they cultivate this long-standing designer/client relationship -- and how you can do it, too.
Mastering Difficult Conversations
You client won't pay. Your printer screwed up. Here's how to navigate 6 tough situations without all the confrontation and drama.
Rethinking Pro Bono
You want to use your design skills to benefit your community or favorite cause. But are you doing that wisely? Business guru David Baker shakes up the way you approach pro-bono work, with strategies for doing well and doing good.
Hey, Good Lookin'
We've collected the most beautiful, distinctive and offbeat business cards from creatives around the country. See how these designers make a great first impression.
Work & Pleasure
Whether you're at your desk or on the go, you'll want to equip your workspace in style. We've found the best-designed office supplies you've just gotta have.
COLUMNS
Watch Your Step
As you're navigating your design career, here are tips to avoid 6 common professional stumbling blocks.
Deuces Wild
Houston-based firm Deuce Creative mixes art and strategy in both its work and its space.
Putting a Fresh Face on Faith
If design for the Christian audience prompts images of clip-art doves and crosses, then this collection of progressive faith-based design work will make you rethink the genre.
Deck the Halls with Hardbacks
Looking for ways to stay inspired? We've got the perfect brain-boosting books for the creatives on your holiday gift list (or, better yet, for you).
Photo Mojo
In between the photo shoot and Photoshop, three new programs can dramatically improve your workflow.
HOW December 2007 Issue
