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HOW December 2009 Issue
- By HOW Magazine Editors
HOW's December 2009 Issue (The Business Annual) introduces you to design firms with successful business practices, so you can learn how other creative pros run their studios. Consider this a bible for starting and growing a healthy design firm.
Work Hard, Play Hard
They have a unique business model, a fun work environment-and a great portfolio to show for it. Meet the folks at C3, who create kid-oriented campaigns for some of the nation's top restaurant chains.
This exclusive profile introduces you to the Google Creative Lab, the low-key internal design team behind some of the company's most high-profile projects. They're doing good by creating great work.
Design at First Sight
As Tina Chang interviewed Esther Mun for a job at Martha Stewart Living, the two hit it off so well that by the end of the meeting, they were talking about ditching corporate life to work together. See what it takes to open a new design studio, develop a product line and hone your own creative vision.
What You See is What Yer Gonna Get
If you've seen designer Aaron Draplin's profanity-laced YouTube rant, you've only seen a smidgen of what he's all about. This one-man design force has launched a much talked-about product line, branded leading action-sports companies and designed for the Federal Government. Get an unvarnished look at the guy behind it all.
Technology makes it increasingly easy for designers to work just about anywhere. Meet several firms that are thriving creatively and serving clients successfully-all from virtual offices. Learn the pros and cons of ditching your workspace.
Tough times and expanding waistlines mean we're all eating more sensibly at lunch. Here's a collection of smart accessories that are perfect for dining at your desk or in the studio kitchen.
Career: Ace the Interview, Get the Job
We asked managers what they look for when hiring new designers. Get inside scoop on how to prep your portfolio and present yourself to land the job.
Business: What Not To Do
From not delegating effectively to not talking with clients about money, here are 10 mistakes design-firm owners commonly make-learn how to avoid them.
Workspace: Bold Fusion
Rather than moving into one bigger office, a Midwestern design studio opted to build a modern space connecting the two Victorian homes it had occupied for years.
Disciplines: Lottery Design: A Big Winner
Who knew there was such design consideration and strategy in a lottery ticket?
My Best Work: Michael Osborne
This San Francisco design legend shares his creative gifts with a community in Malawi, Africa.