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HOW July/August 2010 Issue
- By HOW Magazine Editors
HOW's July/August 2010 issue (which marks the debut of a new cover design by art director Bridgid McCarren) helps you develop a creative process that works for you … every day. PLUS: We tackle both sides of the crowdsourcing/spec work controversy and give you 9 rules you need to know for using typography in your web-design projects.
Get inside the heads of top creative pros to see how they generate killer ideas. These illustrated pages will inspire you to develop and record your own go-to creative process.
Advanced Typography on the Web
The good news: Web designers will soon have all the type choices for their projects that print designers do. The bad news: Those thousands of options are daunting. Here's what you need to know to make smart decisions about the fonts you use in your online projects.
You've heard about crowdsourcing—where a client posts a project via a website and designers pitch solutions for that client to choose from (often without any compensation). We asked design-industry veterans Debbie Millman and David C. Baker to weigh in on this hot-button issue. Read their perspectives on crowdsourcing's effect on design, then form your own opinion. Visit HOWdesign.com for more information about crowdsourcing and spec work.
Brands in Perfect Harmony
Any designer working on a multifaceted brand understands the challenges of keeping design and messaging consistent across a wide range of media. Learn from three case studies of leading consumer brands, where internal and external creative teams work together to keep it all—from products to packaging to websites—singing the same tune.
Career: How to Get Unstuck
Are you in a career rut? Learn to recognize the signs, then use our worksheet to identify your core values and determine if your job meets them.
Freelance: New Rules for Freelancers
Your mom may have told you not to brag and not to talk about money. But as a business owner, you need to reconsider her advice.
Business: 'Help Wanted' Help
Here's how to sharpen your hiring process for your design firm.
In-House Issues: Taking charge
Does your corporate creative team charge internal clients for your services? Read how one department built a better reputation and stronger client relationships by billing for its work.
Workspace: Office Wonderland
See how Oxford Communications transformed an old-time outdoor music venue into a cool creative studio.
Creativity: A Google a Day
Find out how Google's in-house team creates those clever commemorative versions of the brand's venerable logo.
Designing Change: Project H
Behind the Design
My Best Work: David Lai